Sales Coach

Sales Coach: the open-source Gong alternative for call coaching and rubrics.

Score a call against your rubric, then coach the rep from the transcript, the scorecard, and the moments that mattered.

Try the live demo, no signup

If this helps, star the repo.

Quickstart

git clone https://github.com/Yz613/Sales-Coach.git
cd Sales-Coach
npm install
npm run setup
npm run dev

Open http://localhost:3000. Local Next redirects / to the marketing page. The product is at http://localhost:3000/app. With no keys configured you are in Local Admin Mode: Call Bank, reps, coach, and settings are available, and pasted transcripts can be graded by the built-in rubric.

Self-host

git clone https://github.com/Yz613/Sales-Coach.git
cd Sales-Coach
docker compose up --build

Then open http://localhost:3000/app/calls. Step-by-step, including how to score with your own model key, is in SELF-HOST.md.

If you do not have Cloudflare credentials, set CLEF_EVALUATION_MODE=off so your own model key does the scoring. Compose sets that already. For npm run dev, put it in .env.local.

Compared with Gong

The public landing page includes a cost comparison you can set to your own quote. Gong does not publish list prices. The defaults are a starting point from third-party buyer data, and every field is editable.

Call import covers completed recordings and transcripts from the tools in the integrations library. Zoom import is coming soon.

Tech and self-hosting

See GitHub Actions reliability for failure causes, deployment checks, and local verification.

graph TD
    A[Sales Call Audio or Transcript] -->|Upload / Ingest| B[Audio Transcription Engine]
    B -->|Whisper / Gemini / Groq| C[Synchronized Timestamped Transcript]
    C --> D{Evaluation Engine}
    D -->|Configured Provider| E[LLM Evaluator: Gemini / OpenAI / Groq / Anthropic / OpenRouter]
    D -->|Zero-Config Standalone| F[Deterministic Sales Coach Rubric Engine]
    E --> G[Multi-Dimension Scorecard]
    F --> G
    G --> H[Qualification: Pain, Budget, Decision]
    G --> I[Missed Opportunities and Early Folding Check]
    G --> J[Talk-Track and Script Adherence]
    G --> K[Manager 1:1 Talk-Track and Coaching Personas]

• Local mode uses SQLite. No account is required to read seeded calls or grade a pasted transcript.
• Upload MP3, WAV, or M4A. Transcription uses Gemini, OpenAI, or Groq. Playback stays aligned with the transcript.
• Model evaluations: Gemini, OpenAI, Groq, Anthropic, or OpenRouter. Or a local OpenAI-compatible server such as Ollama or LM Studio. Or skip keys and use the built-in rubric.
• Deal stages, talk-tracks, rep personas, and manager 1:1 notes.
• Optional team sign-in and roles. Hosted sign-up on refreshqueue.com requires a paid plan before workspace data is shown.
• Docker Compose, and a Cloudflare Workers plus D1 path for the hosted deployment.

Model keys

In the app: Admin, then Settings, pick a provider, paste the key, Save, then Test Key.

Or copy .env.example to .env.local:

GEMINI_API_KEY=your_gemini_api_key_here
# or OPENAI_API_KEY, GROQ_API_KEY, ANTHROPIC_API_KEY, OPENROUTER_API_KEY
CLEF_EVALUATION_MODE=off

CLEF_EVALUATION_MODE=off is what a self-host without Cloudflare credentials should use. Details are in SELF-HOST.md.

Optional team sign-in

Leave it unset for Local Admin Mode. To add organizations and roles, create an application, enable organizations, and set the publishable and secret keys. Self-hosters who only want access control should set BILLING_REQUIRED=false. Hosted billing, invite mail, and production secrets are in SELF-HOST.md and docs/SECURITY.md.

Project structure

├── src/app/                 # Next.js App Router. Product routes live under /app
├── src/app/demo/            # Public read-only sample workspace. No database writes
├── src/components/          # UI
├── src/lib/ai/              # Model callers, transcription, rubric parsing
├── src/lib/db/              # SQLite and D1
├── src/lib/integrations/    # Call, CRM, calendar, and task connectors
├── public/                  # Static assets, including integration logos
├── schema.sql               # D1 schema
└── wrangler.jsonc           # Workers configuration

Scripts

Cloudflare Workers

Hosted deploys run from GitHub Actions on push to main. Do not deploy a fork by hand unless you mean to publish your own worker.

1. npx wrangler login
2. npx wrangler d1 create sales-coach-db and put database_id in wrangler.jsonc
3. npx wrangler d1 execute sales-coach-db --remote --file=./schema.sql
4. Set secrets with npx wrangler secret put for the Clerk secret, INTEGRATION_ENCRYPTION_KEY, INTEGRATION_CRON_SECRET, PUBLIC_APP_URL, and the Stripe secrets if you bill. Optional: GEMINI_API_KEY, RESEND_API_KEY.
5. Create private R2 buckets sales-coach-recordings and sales-coach-opennext-cache.
6. npm run deploy

Point the zone apex at this worker. / is the marketing page, /demo is the read-only sample, /integrations is the catalog, /privacy is the policy, and the product stays at /app.

The public demo does not use a database migration. It is a static fixture served by the app.

Integration setup, the Gong workflow comparison, deal forecasting, and security notes live under docs/.

Community

• Contributing
• Good first issues
• Code of Conduct
• Security

License

Copyright (c) 2026 Yz613. MIT License.